The messier the problem,
the more interested I get.

Sometimes that means designing a new product. Sometimes it means untangling workflows, aligning teams, or finding patterns hidden in hundreds of customer conversations. The output might be a prototype, a design system, or production-ready software. The goal is always the same: turning ambiguity into something people can build on.

Over the past 20+ years, I've worked with startups, scale-ups, and large organizations across a wide range of industries. While the contexts differ, the underlying challenge is usually the same: too much complexity, too many assumptions, and not enough shared understanding. Often the answer is one design language that many teams, brands or sites can share.

My work combines product design, research, and systems thinking, with accessibility built in from the start. I enjoy moving between strategy and execution, from facilitating discovery workshops and mapping end-to-end experiences to designing interfaces and working closely with engineers to ship them. I've led a UX team and coached designers along the way. I don't see any of this as separate disciplines, just different tools for solving the same problem.

I also build products of my own. Taking software from idea to launch keeps me close to what building really costs.

Outside of design you'll find me digging through record stores, on my bike, or hosting my weekly radio show.